We are Life Not Work.

What do we do?

We’re a coaching collective that helps folks navigate life's most complex questions.

How do we do it?

We partner professional coaching with curriculum and community to deliver introspective, engaging and highly practical learning experiences - empowering you to not only explore these questions at depth, but to take action and apply what you learn to your life.

Why do we do it?

We want to help everyone live more intentional, balanced and meaningful lives. We deeply believe that work should not be the source of all purpose and growth, and therefore by drawing your attention to the broader context of life, you're far more likely to find all that you're looking for.

“In the measurement world, you set a goal and strive for it. In the universe of possibility, you set the context and let life unfold.” 

Benjamin Zander

Who is the coach?

Well that would be me: Carl Martin. I've been a coach since 2015 - having been both employed as a leadership and performance coach by startups and scaleups, but I've also been working as an independent coach with my own clients too.


I've spent over 150 hours training as a coach, certifying as a Professional Coach in my training with both Co-Active and Full Circle, as well as certifying as an NLP Practitioner with NLP School.

I've spent the past 3 years exploring the concept of "life design", and have been designing this curriculum and iterating on the practice with many of my previous coaching clients, as well as living it out for myself!

If I can tell you anything about my coaching, it's that I bring an abundance of energy and positivity. When life can feel so hard and overwhelming, it always helps to have someone like me by your side to keep you going.

You can learn more about me and my story here.

“Your vision will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.” 

Carl Jung